Do you use Twitter to market your business?
How’s your Twitter reputation?
Twitter’s short form messages require the same care you put into Facebook and other longer-form social media platforms.
In this article, I’ll show you six tips to help you protect your Twitter reputation by avoiding some common mistakes.
#1: Verify Everything You Tweet
False information spreads like wildfire on Twitter. Celebrities die and resurrect daily, inaccurate news gets exposure, bad links get passed and misattributed quotes receive thousands of retweets.
The cornerstone of a thriving Twitter account for your business is a reputation for being a reliable source of information. Before you tweet or retweet a link or story through your account, it’s important to make sure the link leads to a genuine article and that the story or news you tweet is accurate.
Select the content you share from reliable resources. Tweet from your account only when you’re 100% confident the content you share is true and accurate.
#2: Form Relationships Before You Sell
One of the most common mistakes you can make as a business owner or manager on Twitter is to try to sell to your followers and audience before you make a connection with them.
If you want your brand to be perceived as valuable and interesting to customers who are interested in your services and products, you need to use Twitter as a platform for making and nurturing connections with a long-term perspective.
Share useful content, enter conversations where you can add value, help people out whenever you can and @reply more than you tweet.
Do these things to create a relationship with your followers, and they’ll welcome your relevant offers.
Engage first, sell later.
Source: socialmediaexaminer
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